In the digital age, a portion of our lives are dictated by our online presence. We can find just about anything, and anyone, we are seeking by simply typing in a blank field on a search engine. It’s creepy.
However, we have some control over what people can find and a lot of control over what we convey. We can control our outward digital social and professional appearance. So much so that some people seem to live fantasy lives with the fewest of shits to give. How do these wayfaring hobos living in Sprinter vans make money to fund their voyages? Perhaps it’s just the rules of the road.
A professional headshot can help you find a job, develop your personal brand, build trust, and expand your network.
I shit you not. Look! There’s even DATA!
According to LinkedIn, users that have a profile photo have 21 times more views and up to 36 times more messages than those who don’t. Now… That’s data from August 2016. So. Who knows where it’s at now. BUT STILL.
Check this out from HUFFPOST. I can’t stand HUFFPOST. But I’m still gonna’ share it with you.
If you’re a small business owner, you’ve gotta’ be connected to your business.
It’s your branding. Seeing a face helps develop trust, right? We don’t live in the age of picking up everything we need from the local pharmacy/soda shop and knowing Ol’ Ernie that’s been working there since oral history went out of style. It’s a stepping stone for a personal connection.
Makes sense, right?
To counter that CLEAR bias for HUFFPO, I give you this. The headshot guru himself, Peter Hurley, talking about your headshot now being the equivalent of your business card. Granted, dude is trying to make money like the rest of us and pushes his agenda, like I am, but it’s good intel.
Don’t fool yo’self.
People know if you’re cropping your head out of a photo with your bestie and the other bridesmaids at her wedding after you’ve drained 10 flutes of champagne. They also know if it’s a relative with that fancy DSLR.
The NPPA did a really gnarly study on professional photography vs. UGC (user generated content. It should be “UGH!”) and found that 25 of 200 images that people spent the most time viewing were all made by professionals. The 20 most memorable of the 200 were also taken by professionals. Get. With. It.
Do treat yo’self.
Hopefully this information will get you a tiny bit motivated to get off your ass and look into getting a nice headshot made. And before you say, “Oh, well, Tim. I’m just NOT photogenic,” I’m gonna’ tell you to cut the bullshit and that the only reason you’re “not photogenic” is because you tell yourself that.
Make the investment. In yourself and in your business. Control your outward digital social and professional appearance. Don’t let anyone find the rest of that wedding photo you cropped with half of the party on the ground, making lewd gestures.
Send me a note! Let’s talk about when you’re coming in for your headshots. It’ll be hella fun and totally worth it.