So many of us are accustomed to headshots from the 80’s. The soft focus, the not-so-subtle glow, the hair light where there is no hair, vacant expression, lips pulled back to display that the person has teeth, dead eyes, slack jaw, overturned posture creating neck-wrinkles and/or tension.
IT’S NO LONGER 1980!
It’s time to modernize your headshot.
Let’s partake in a small poll. Observe the following images and answer the following question as best you can:
Spoiler Alert: The answer is none.
We have an incredible set of tools as human beings. Our minds fill in the blanks. This is why we see faces in everything. Our subconscious minds are always scanning, always taking in data, and making decisions.
Our lives are dominated with contact and communication via electronic devices and social media. Oftentimes, we are seeing the appearance of people in an image that’s no larger than our thumbnail. Hence, you know, “thumbnail.”
When we are trying to make a connection in the virtual world, we want our best appearance forward (tip: hire a professional photographer for this) and we want to utilize the real estate we have to its fullest extent.
So now I ask, why use a photo of yourself with copious amounts of negative space around it, in order to keep the top of your head in it? Better yet, why use a shitty photo of yourself that you, in reality, HATE?
Let’s take a look at these examples:
These are close to a full crop. Now, let’s look at them within the framework of, say, LinkedIn:
If you’re viewing this on a mobile device, I’d bet that the lasers are pretty prominent and her face is pretty, pretty, pretty small. Whereas the photo on the right WITH THE CHOPPED OFF HEAD (OMG!) reads a lot faster, is a lot more personable and a lot more approachable.
Headshots are important and they need to be updated!
So, why do we insist on going the same ol’ route? Why do we insist on doing the same ol’ thing? As we modernize our websites, our email, our way of communication, we are putting our faces forward more than ever before while, at the same time, lessening personal contact. Why wouldn’t you want to have that immediate connection, though it may be digital, with your prospective clients, patients, service providers?
If you want to bring your business forward, bring your image forward.
It’s time to step out of the foggy, glowing, hazy past of headshots. It’s no longer an assembly line. It’s no longer “sit, spin, grin, click.” It’s a process of delivering remarkable service, quality images, and an unforgettable experience.
So, the next time you see someone’s head chopped off, take a moment to notice that you’ve already realized that it’s still there. Then take a moment to notice how nice it is to be able to see their face in such detail. And THEN notice how much more of a connection you get.