I recently received an email from Humberto, who was looking for images for his small business. In a modest workshop on his property in Davisburg, MI, Humberto and his employee, Jose, quietly work in the warmth of a wood-burning stove, with curls of smoke emitting from the small chimney outside, the fire crackling within.
The business is motors. To be precise, Ridgid motors. Motors that haven’t changed in decades, yet continue to be used by vast numbers of contractors, companies, and factories that have the need to thread steel pipe.
Humberto has found his niche. Either repairing the motors for customers, or purchasing inoperative motors to refurbish and resell, Humberto, a full-time electrician for General Motors, found it necessary to hire an employee to keep up with the workload. Wanting to grow his business, he has hired a web developer and was in need of photos.
Clearly, that’s where I came in.
I had the pleasure of spending a day in Humberto’s shop documenting his process and making a few portraits. I can’t express how much I love to work with small businesses. It is such an intimate process getting to know the owners, their businesses, why they do it, and what got them there. Every business is unique and has a process, product, service all their own and it’s my job to showcase that the best way I know how.